# Press kit

RALPH is the flight operations platform for operators of every size, from flying clubs and schools to helicopter, charter and multi-base operators. Every aircraft, booking, lesson and flight shares one live record; Ralph, an AI agent, does the busywork across all of it; and invoices go to your billing and accounting tools, such as Xero.

## Describing RALPH

Use the sentence above, word for word. RALPH, in capitals, is the platform and stands for Really Autonomous Lightweight Planning Helper; Ralph, the long-haired dachshund, is its AI agent.

## The logo

The logo is a heading bug beside the word RALPH: the marker a pilot sets on the compass card to say "this way".

- **The outline logo** is the default. **The filled logo**, with a tan bug, is the alternative for marketing on dark grounds. **The mark**, the bug alone, is for tight spaces and app icons; at 16 px and below, use the filled mark.
- Paper `#F2F3F5` on dark grounds and ink `#0A0B0D` on light ones. The SVGs paint in `currentColor`: inline them so they take the text colour, or set the colour yourself. Never paint the logo red, amber, green, cyan or magenta.
- Leave at least half the bug's height clear on every side.
- Keep the bug upright and the logo as drawn: don't rotate or stretch it, re-space the word, or set RALPH in a live font beside the mark.

## Ralph's avatar

Ralph, the agent, is the die-cut head of a long-haired black and tan dachshund, with the sticker's white outline. He is not the logo: never use him in its place.

- Show the whole head. Never crop it, into a circle or otherwise, and keep the white outline.
- Always upright, never turned or tilted.
- The colour avatar is the default; black and white only where colour isn't possible.
- 22 px at the smallest. Smaller than that, use the heading bug.

## Colours

The site is ink and paper. Tan belongs to Ralph alone.

| Colour | Hex | Use |
| --- | --- | --- |
| Ink | `#0A0B0D` | The ground |
| Panel | `#101216` | Panels |
| Hairline | `#23272E` | Rules and borders |
| Muted | `#A3A9B1` | Secondary text |
| Paper | `#F2F3F5` | Text, the logo and the primary action |
| Tan | `#F5993A` | Ralph, and the filled logo, only |

## Downloads

Each file below is served straight from RALPH's own brand folder, so it is always the current one.